Training & Mentoring

OCO Global provides a range of innovative and interactive training modules for economic development organisations at international, national and regional levels. Unlike many other training organisations, we’re also practitioners in the field and this allows us to translate our experience and continually update our references into materials and course development.

Our training courses cover the three central pillars of investment promotion, Strategy, Marketing and Investor Targeting. The courses we current offer include:

Strategy
  • Market and strategy development
  • Setting the strategic FDI agenda
  • Strategic Market overview

Marketing
  • Introduction to FDI Sales and Marketing
  • Best practice Sales and Marketing for Investment Promotion
  • Proposition-based marketing

Investor targeting
  • Serving and engaging the investor
  • Investor development and key account management
  • Strategic company targeting and lead generation

We would also be happy to discuss your organisation’s training needs and develop a bespoke course to meet your needs.

OCO will be offering a full on-line training service to organisations from November 2008.

To download our brochure on Client Training, please click here or contact Julia Mikerova on +32 25 54 1253 for further information

 

Client: State investment agency

Annual contracts for lead generation in Europe to attract investment to the USA in key sectors (2006 and 2007) and provision of web-based CRM system

 

Client: National investment agency

A one-year study to develop a methodology and web-based tools for attracting R&D and strategic companies to the UK, together with identifying, screening and profiling over 3,000 must-win companies in 30 key target sub-sectors.